The society said it had responded to feedback to include significantly more information and tools to make advisers’ lives easier, while keeping its “highly valued” personal contact with underwriters.
Advisers will now have product guides with more details about all income protection products, details of underwriting policy and Holloway’s underwriting philosophy, telephone numbers of every underwriter so that every adviser can speak to an underwriter personally if they need to and details of how to make a claim.
Advisers will also be able to submit quicker and easier online applications as well as track applications and commissions online.
The tracking service will also give brokers access to the amount of their potential liabilities if a client were to stop paying their premiums.
Mathew Manser, sales and marketing manager for Holloway Friendly said: “We specialise in providing niche income protection through IFAs and mortgage advisers, so it is essential to us to offer advisers exactly what they and their clients need, both in terms of products and service.
“This new development should make a significant difference to the advisers that use Holloway Friendly, providing them with more information and doing so more quickly and easily without taking away the personal contact that is so highly valued.”