HLPartnership appoints marketing head

It is an internal promotion

HLPartnership appoints marketing head

Mortgage and protection network HLPartnership has promoted Ken O’Callaghan (pictured) as head of marketing.

Since joining HLP’s marketing department four years ago, O’Callaghan has been assisting advisers in marketing to their clients by helping develop a specialist marketing content hub, member training webinars, and client e-newsletters, the circulation of which has grown to over 150,000 every month.

“Ken has played an important role in helping HLP’s expansion, particularly with his work on setting up and enhancing marketing support to our members,” Chris Tanner, chief executive at HLPartnership, said. “This promotion is well deserved. Along with his gift for data analysis, Ken has already shown himself to be a huge asset to the business, and will now be responsible for all of our marketing and brand strategy in the years ahead.”

Commenting on his appointment, O’Callaghan said he was delighted to take up the new expanded role.

“I am flattered that the board has put its confidence in me to help HLP reach its goals for the future,” he added. “It’s been a pleasure to see HLPartnership go from strength to strength and I’m looking forward to help contribute to the success of the network.”