HLP reveals expansion plans

Among the partnerships is HLP’s link with Key Retirement Solutions (KRS), which will give network members access to KRS’ client referral service for equity release mortgages.

HLP said it hoped the union would allow brokers who were not specialists in lifetime mortgages to capitalise on the growing equity release market by referring prospective clients to qualified specialists rather than turn potential business away because they lacked expertise, qualifications and confidence.

As part of its expansion plans, the network will launch its own lead generation website, which goes live this month, at the business development forums.

In future, members of the network will have access to live mortgage, insurance and secured loan leads without having to risk paying out money up-front or bidding in an auction.

In addition, HLP will announce new lenders edeus, Advantage and Salt to its direct-to-lender panel.

HLP’s managing director, Martin Cave, said: “This all adds up to a comprehensive network proposition for today’s broker. We look forward to working profitably with our new business partners, each of whom can expect business volumes to grow as we start to increase our membership into 2007 and beyond. We already had an extensive list of products and services, and these additional business links confirm how attractive our network proposition has become.”

Mike Pendergast, IFA at Zen Financial Services, commented: “A referral system for equity release could prove very useful as many intermediaries do not have CF7 qualifications or just don’t want to get into the equity release market. As for in-house lead generation, its success will depend on how many leads are generated and how.”