HL Partnership announces Lifequote deal

This means that HomeLoan Partnership appointed representatives can offer the most competitive life protection, critical illness and income protection products available from the main market-leading product providers, via a single on-line point of access and with improved commission rates.

A key benefit to HomeLoan Partnership network members is the innovative Express Underwriting service. This means that advisers need only complete a quick and simple two page proposal form. LifeQuote’s telephone based underwriting team will then call the clients, at a time convenient to them, and deal with the medical questions necessary to underwrite the proposal. This service brings additional benefits such as minimising mistakes arising from busy advisers miss-keying data, and avoiding having to probe those sometimes embarrassing lifestyle questions face to face, often with the partner present. All calls are recorded to protect the adviser and the network against allegations of non-disclosure should a claim be disputed at some time in the future.

Martin Cave, managing director of HL Partnership Ltd said of the deal “I see this as a very significant step towards helping to increase the productivity of our network members. Their experience of other insurance providers has not been good since the start of statutory regulation and many advisers have lost confidence - and commission - due to the burden of excessive documentation, agency complications and downright poor service.

"LifeQuote gives our appointed representatives a distinct advantage over members of other mortgage networks where they are restricted to a single or limited and often uncompetitive product range.”

Richard Verdin, sales and marketing director of Direct Life and Pensions stated, “We are very pleased to be working with HomeLoan Partnership and we look forward to helping their advisers make the most of the Life and Critical Insurance opportunities presented by their mortgage customers needs. We see in HomeLoan Partnership a business dedicated to providing their advisers with the tools they need to succeed and prosper in what is for a many a challenging market place.”