Hinckley and Rugby is latest mutual partnership for Skipton Financial Services

The affinity partnership will see Hinckley and Rugby customers receive the full range of face-to-face financial advice from SFS advisers.

Hinckley and Rugby is the fourth building society to partner with SFS for whole of market financial advice and is the UK's 27th largest building society, with assets of over £700m and 120 staff. Based in and around Leicestershire and Warwickshire, Hinckley and Rugby has around 80,000 investing and 10,000 borrowing members, with 11 branches and four agencies.

Paul Isherwood, distribution director at Skipton Financial Services, commented, "We are delighted to begin our relationship with Hinckley and Rugby. The deal demonstrates our ongoing commitment to develop diverse affinity partnerships for mutual benefit and we have no doubt that this latest initiative will prove just as successful as the existing arrangements. Our advisers look forward to providing top quality whole of market advice to Hinckley and Rugby members over many years to come."

Chris White, chief executive at Hinckley and Rugby Building Society, added, "This deal is great news for all our members who, in addition to the services we currently provide them with, will now be able to receive fee-free whole of market financial advice from one of the UK's top 25 financial advisers. We look forward to a mutually beneficial relationship lasting many years."