High demand for whole of market advice

According to research by Unbiased.co.uk, almost one in four (23%) people state that today's ‘mortgage maze' means that they are less confident than 12 months ago in choosing a new mortgage deal without professional advice.

Unbiased.co.uk has seen a 1% rise in the number of searches during Q2 2009 compared to Q1 2009. While this looks like a small increase, the number of searches rose by a massive 133% when comparing Q1 2009 to Q4 2008. This means demand for whole of mortgage advice has remained at a very high level as people are faced with tighter lending conditions and are unsure about what are the best options for them.

With over one in four people (28%) stating they would never choose a new mortgage without advice, it is vital that consumers find the best mortgage advice to guide them through the maze.

David Elms, chief executive of Unbiased.co.uk commented, "In today's fast-changing mortgage market the need to seek personal, expert advice based on everyone's individual circumstances has become even more important. We are encouraged by the sustained increase in the number of people seeking whole of market mortgage advice to ensure they get the best mortgage deal for themselves.”