Hot on the heels of its recent announcement regarding the doubling of its Corporate Accounts team, The move was triggered by research carried out with mortgage brokers who said that they liked frequent contact with their sales representatives. By ensuring localised contact with all brokers GMAC Residential Funding aims to further improve its
relationships and service and a further increase usage of its unique on-line system.
Godfrey Blight, Managing Director Sales & Marketing, comments "This is a proactive decision for GMAC Residential Funding which shows that we are keen to make changes that will provide positive results. It is only by listening to what intermediaries want that we can provide a top class service."
GMAC Residential Funding's intermediary sales division has been renamed "The National Sales Force" to reflect the fact that more sales representatives are available for all customers that are best served on a local basis giving better access and greater focus.