It comes 12 months after the company was formed following the merger of Guaranteed and Genesis Home Loans and was unveiled for the first time at the group’s recent Gala Event held at the De Vere Belfry in Warwickshire.
Along with a contemporary logo, part of the identity includes a change in brand colours which have been applied to everything from the various versions of the group’s website, to point-of-sale documents as well as stationery items including letterheads and business cards.
Previously, both the Guaranteed and Genesis logos were shown on all marketing material including sales flyers and all correspondence. For the last year this has helped GHL intermediaries and product providers recognise the merger of the two companies and become familiar with the name of GHL Group.
John Smith, sales & marketing director for GHL Group, explained: “We knew how important is was to allow plenty of time for our intermediaries and product providers to get used to recognising GHL Group as the former Guaranteed and Genesis Home Loans businesses. The companies merged a year ago this month and this was naturally the right time to announce our new corporate identity.
"In 12 months we have developed into a dynamic and forward thinking network with clear ideas and aspirations to become the country’s premier. Our new logo reflects this vision.”
