Five-years old today

There are now a number of lenders in the market, with variations on this theme such as Virgin, IF and Woolwich, and, with new lenders coming in all the time, in another five years time this percentage of market share could be significantly larger.

Rachel Ramsden, head of marketing at Britannic Money, said: "We pioneered the UK’s first flexible mortgage five years ago, and we knew it would be a huge success."