The partnership sees British Insurance offering its customers short-term income, loan and mortgage protection provided by FirstAssist. The win followed a competitive bidding process and builds on the existing partnership between the two companies, who last year, jointly launched a new website www.safetyfirst.co.uk to make quality protection insurance more accessible to UK consumers.
The growing relationship between the two brands will see FirstAssist providing the product, administration and claims capacity for British Insurance. The insurance provided by FirstAssist offers protection to workers who are suffering loss of income due to circumstances out of their control, such as accident, sickness or involuntary unemployment (ASIU). The product will be marketed through the British Insurance website www.britishinsurance.co.uk.