First National appoints national sales manager

Judith White commenced her new role on 4th July. She reports into Duncan Berry, head of 1st mortgages and she has the First National Sales team reporting into her. Judith also works closely with John Sturgess, 1st mortgage national sales manager for the igroup brand.

In her new position, Judith is responsible for managing the First National sales team, growing it and driving its business forward. She also works with the igroup sales team to ensure consistently high standards across the GE Home Lending business.

Judith has broad experience of the mortgage industry, having worked in the sector for 21 years. She joins GE Home Lending from Southern Pacific Mortgage Ltd (SPML), where she worked for six-and-a-half years as the national sales manager, gaining extensive experience in developing sales force effectiveness. Judith worked for the secured lending arm of SPML and doubled business levels in two years. Prior to this, Judith worked for Mortgage Trust for four years as a business development manager.

Judith said: "I am delighted to join GE Home Lending and relish the challenges that I will face in my role. My priorities are to work with the sales team to meet and exceed our targets, to reinforce our intermediary relationships including packagers, and to guarantee superior delivery of our products and services. I am dedicated to ensuring First National maintains and builds-upon its strong position in the marketplace."

Duncan Berry, head of 1st mortgages, said: "We're thrilled to announce this addition to our sales team. Judith has a wealth of industry experience plus a huge amount of enthusiasm for her new role, which makes her a great asset to us. In order to grow our business, we must demonstrate our ongoing commitment to our brokers, which we do by offering great value products, high quality services and excellent people. We welcome Judith aboard and we're confident that she will lead the sales team from strength to strength."