New research from insurer Zurich examines the key considerations for advisers when making recommendations about financial planning to their clients.
Zurich's research reveals that over a third of those advisers surveyed (36%) rate financial strength as the most important factor when recommending a product to their client.
Reputation is also a key consideration with over a quarter of advisers (29%) rating reputation of the company to deliver good products and services as the second most important factor when recommending a product. The findings also show that product diversity has an influence on adviser recommendations to clients with a quarter of advisers (25%) ranking the range of products available as their fourth priority.
Flexible remuneration is also high on adviser and client wish lists with nearly half of advisers surveyed (43%) rating flexible remuneration options as their fifth priority in any recommendation.
Commenting on the findings, Richard Howells, intermediary sales director, Zurich UK Life, said: "The research clearly shows that financial strength and reputation are key influencers for advisers when making recommendations to clients."