The new technology uses smart logic and dynamic questioning to enable immediate underwriting decisions on income protection applications, resulting in a smoother, faster journey for clients and advisers.
Mike O’Brien, head of sales and marketing, said: “This new technology has the potential to transform how consumers buy protection.
“For too long clients and advisers have put up with a culture of ‘apply and wait for an answer’ - now they can ‘apply and buy’.”
Along with the new application route, advisers can also apply for Exeter Family’s products through a full medical declaration or short application with telephone interview.
O’Brien added: “The benefits are not only speed and simplicity - in the future advisers will benefit from a common application process to make advisers lives significantly easier. All we need now is for more insurers to invest in advisers and utilise the technology.”
Martin Werth, CEO, UnderwriteMe, said: “We are delighted to be working with Exeter Family Friendly, who are committed to helping advisers sell income protection. Together we have made the sales process much easier and faster.”