Evaluate appoints Ghiloni as commercial director

Francis has over 25 years experience in financial services accumulated across a range of small and large companies. In previous roles he has been responsible for distribution through intermediaries at Prudential UK and was sales and marketing director at Britannic Asset Management. He left to set up his own consultancy firm and after a year of providing consultancy to the CEOs of financial services companies he co-founded online direct to consumer mortgage business mform in 2006.

The role of commercial director will fulfil a number of tasks but will primarily focus on forging relationships with a number of high profile and high volume websites. The continued investment into both highly experienced staff and cutting edge technological solutions further illustrates Evaluate’s commitment to the intermediary market and developing opportunities to generate incremental income in this difficult period.

Paul Fradgley, CEO at Evaluate Technologies, said: “We are delighted to have recruited someone of Francis’s calibre for this crucial role. We believe that Francis’s arrival affirms our long-term commitment to becoming the dominant player in the online mortgage sourcing market. With Evaluate’s market-leading online mortgage comparison offering and Francis’s drive, vision, experience and contacts, we believe that we have the right ingredients to achieve this objective.”

Francis Ghiloni, Commercial Director at Evaluate Technologies, added: “There is a huge opportunity to significantly improve the online mortgage experience, both for consumers and brokers. Evaluate has developed a solution that enables this and I am certain that it will be attractive to those businesses that truly want to help consumers get the best mortgage experience possible.’