It was formed after merging Enterprise Finance and Vantage Finance
Enra Specialist Finance has decided to merge specialist finance distributor Enterprise Finance and master broker Vantage Finance and create a new specialist finance brokerage called Aria Finance.
Enra, the parent company, said it has taken the strategic decision to bring together the two brands to combine their experience and scale. It added that the merge brings together the lender relationships of both Vantage and Enterprise – something brokers reported to be a top priority when picking a master broker in a poll conducted by the two businesses ahead of the launch.
As part of Enra, Aria also has the backing of one of the world’s largest investment companies, following its recent acquisition by Elliot Advisers.
Aria will be headed by managing director Lucy Barrett, formerly of Vantage Finance. Meanwhile, Harry Landy has decided to retire from the specialist finance industry after 21 years leading Enterprise Finance as managing director.
“The launch of Aria brings together two of the most reputable and successful specialist distributors in the market to create one leading specialist brokerage,” Barrett said. “We will continue to offer the same exceptional service that clients of both businesses have come to expect over the last 20 years, while providing access to a wider panel of lenders and a broader range of lending solutions.
“By increasing our capacity and merging all of our knowledge, experience and expertise, we will be in the best position possible to cater to the funding requirements of brokers and their clients.
“The specialist finance market is fast-paced and ever-changing, and the launch of Aria represents the next phase in our evolution, which will enable us to further enhance the products and services we offer.”
Barrett reiterated that Aria would bring together the “very best of Vantage and Enterprise under one roof to create a specialist finance distributor like no other.”
“We are combining a first-class, relationship-led approach and an excellent case management experience,” she said. “It is a proud day for everyone involved in the launch and we are incredibly excited to begin this exciting new chapter.”