Em-financial launches branded lender

Paul Hunt, head of marketing at Platform, commented: “em-homeloans will enhance our ability to provide a range of products that fulfil the markets needs.”

The first product range will include self-cert, buy-to-let and non-conforming deals. The packager is also offering free legal fees on selected remortgage and non-conforming cases.

Simon Mouncher, operations director at em-financial, said: “Our close working relationship with Platform has been integral to the launch of em-homeloans and we will continue to work with them to develop a range of new product initiatives that will be launched throughout 2004.”