Crystal Specialist Finance names new marketing director

He is expected to develop the marketing function and implement strategies

Crystal Specialist Finance names new marketing director

Crystal Specialist Finance has announced the appointment of Dom Wilkinson (pictured) as new marketing director, tasked to shape and develop the marketing function and create and implement marketing strategies to support the company’s growth plans.

Wilkinson has over 30 years of experience in marketing, predominantly focused on retail financial services. He has held marketing roles at Barclays and Selfridges, as well as more senior positions recently at Halifax, AJ Bell, and Key Group. He joins Crystal from Equity Release Supermarket, where he was marketing director for the last four years.

Crystal Specialist Finance is a specialist finance distributor providing commercial finance, bridging loans, second-charge mortgages, development finance, and specialist residential and buy-to-let mortgages.

The company works with independent financial advisers, financial intermediaries, and the professional service sectors across the whole of the UK, with access to over 100 lenders, including exclusive product lines and those who have limited distribution.

Jo Breeden, managing director at Crystal Specialist Finance, said he is delighted to welcome Wilkinson to Crystal as its new marketing director.

“He has an outstanding track record of growing marketing-focused businesses, and his appointment is a real coup for us at Crystal,” Breeden said. “Technology and the use of digital channels are becoming increasingly important in our market, and Dom has the ideal experience and skill set to help us maximise these opportunities and meet our ambitious growth plans.”

Wilkinson said he is pleased to be appointed in the role and join the team that “has built an outstanding and award-winning reputation in delivering specialist finance solutions for intermediaries.”

“I love the drive and passion of everyone I’ve met at Crystal,” he added. “I’m truly excited by the opportunity in front of us. There is an enormous amount of growth potential in this market and Crystal is ideally positioned to take advantage of it in the years to come.”