The Midlands-based business, which was founded 36 years ago, will have specialist teams focusing on mortgages, bridging, commercial, development funding and second charges.
Each team will be headed by an existing senior member with experience in their respective field.
Joe Breeden, managing director of Crystal Specialist Finance, said: “Crystal has established itself firmly as a quality name in the commercial finance packaging sector through an unwavering dedication to customer service and product sourcing.
“However the name had become constrictive over the last decade as we moved into new segments and brought leading industry figures in to establish and expand new offerings.
“Alongside a dedicated, professional team, a full marketing function, and backed by a strong balance sheet, we are in a position to grow rapidly over the coming months and years.”
In 2014 Crystal conducted £664.3m worth of business, an increase of 38.7% on 2013, while it also upped its completions by a third (33%).
The business has access to commercial products from over 30 lenders plus its own exclusive funding lines, while it entered into a preferred partnership agreement with broker network The Right Mortgage and Protection network in February.