Connolly joins Advantage

Formerly head of new product development at GE Money Home Lending, David will be responsible for overseeing and developing products for Advantage. He will be also be in charge of expanding the product department and driving the product strategy for the business. David will report to Keith Dearling, managing director of Advantage.

David has experience in delivering products and meeting customer demand for markets including mortgages, secured loans, unsecured loans, overseas properties and insurance. His previous achievements include designing and implementing a products process for GE Money Home Lending and a clear framework for product development. David’s previous roles have included product development manager for Mortgage Express and various roles at Barclays Plc including senior product manager for mortgages.

Keith Dearling, managing director of Advantage, commented: “We are delighted to welcome David to Advantage at this very exciting time. He brings with him a wealth of experience coupled with a passion for innovation which is a key driver for the company and its development. David has the necessary experience and business acumen to help achieve our ambitious targets. We wish him every success in his new role.”

David Connolly added: “In a short space of time, Advantage is quickly building up a reputation for providing innovative products and I am looking forward to building this reputation further. The mortgage market is very competitive and is looking to lenders such as Advantage to introduce new and exciting products.”