Click offering cheap life cover direct to customers through Fortis Life

Click, the UK’s largest independently-owned brokerage, has selected new entrant to the UK market Fortis Life to develop this exclusive product that is only available from It marks the first step in Click’s drive to address the estimated £2.3 trillion protection gap that exists in the UK by making life cover more affordable and accessible for the people who need it.

The new product – Click Life Cover - is a ‘bare bones’ term product, giving customers exactly what they want and that will head the Best Buy tables by a significant margin for targeted consumer types.

Ray Flannery, joint managing director of Click explains: “As an industry we constantly debate the protection gap but have lacked the innovation to address it The UK population is currently under-insured, yet they are offered complex products they do not understand and are expected to jump through a number of hoops to get the cover they need. Products are complicated with lots of unwanted extras that inflate the price, make the application process over-complex and that the customer does not understand. That is why we have come up with a fantastic value product that gives people exactly what they want – pure life insurance with no fancy add-ons or benefits that they don’t want.

“This has only been possible achieve with an innovative business partner in Fortis Life, who shared our vision and had the systems capability to make it as easy and cheap as possible for people to arrange life cover. By selling Click Life Cover exclusively through our web site we have streamlined our processes to keep things simple from start to finish. In the majority of cases, customers can arrange their cover with one phone call. This is just the start of Click’s campaign to make life cover more affordable and accessible for UK households. I would challenge anyone to try and find a cheaper term insurance product on the market for the specific risks we specialise in.”

Fortis Life is a recent entrant to the UK protection market. Its automated interactive underwriting tools and ability to design bespoke online systems makes it the perfect partner for Click.

Martin Werth, managing director, Fortis Life, commented: “We are delighted to have been selected by Click to develop Click Life Cover. It demonstrates our commitment and capability to design innovative solutions for our business partners. We have developed the Click Life Cover product to be simple, wholly transparent and offering customers a straightforward and hassle-free purchasing experience.”