The activity builds upon previous work carried out by Electric Cake during campaign launch late last year.
The activity will help consumers determine whether they may have been mis-sold an endowment mortgage and drive traffic to the ‘endowmentaction’ site to find out more about the issue and steps that they can take to resolve the issue. The campaign contains an interactive quiz which is seen as the perfect medium to approach this serious issue whilst providing enjoyable content to grab the attention of online audiences.
Jez Jowett, head of Electric Cake said:
“We’re really pleased to be working with Consumers’ Association again this year on their ‘endowmentaction’ campaign. CA has already shown how effective the Internet can be in informing consumers and empowering them to re-assert their rights. We believe our latest tool will help even more consumers learn about mis-selling and obtain appropriate compensation.”
The mechanic will sit on the ‘endowmentaction’ micro-site: (www.endowmentaction.co.uk).