A survey conducted by NatWest Intermediary solutions and SimplyBiz mortgage club suggested that brokers thought the most important aspect of a lender’s proposition, excluding products, was flexible underwriting at 39%, a good BDM at 27% and 17% said it was reliable application processing.
Martin Reynolds, chief executive of SimplyBiz Mortgages, said: “A good BDM, aligned with flexible underwriting and a reliable service, can make a real difference in helping mortgage advisers to look after their customers.
“Our members find that what works best is when the BDM works in partnership with them. Not only do they need to add value with their knowledge and expertise but they also need to be available during business hours, be a good communicator and have a can do attitude.
“What is also telling is that it can be either face-to-face contact or telephone-based BDM support.”
Paul Kane, acting head of sales at NatWest Intermediary Solutions, said: “It’s important to continue dialogue on a regular basis with our intermediary partners, and research like this gives us an up-to-date insight into the issues close to the hearts of many brokers.
“Our BDMs have a reputation for being the best on the market and against the three attributes which brokers in this survey have said are the most important I know they perform very well.
“A good BDM is such an intrinsic part of a lender’s proposition and we are committed to making sure we not only give brokers dedicated access to one but that they are high calibre individuals who care about their business.”
