British Friendly increases short-term IP options

British Friendly has extended the deferred period options on its short-term IP products.

British Friendly increases short-term IP options

British Friendly has extended the deferred period options on its short-term income protection products.

The Short Term Protect and Breathing Space products now have deferred period options of one, four, eight and 13 weeks, meaning British Friendly’s short-term income protection products now have the widest deferred period options on the market for one, two or five year claim periods.

These options are available exclusively on British Friendly’s quote and apply website butwill be rolled-out to other portals in the coming weeks.

British Friendly launched their new brand in May and, so far in 2016, has announced a death benefit of six months to all new and existing members at no extra cost, created an immediate acceptance application through their online system and has been awarded a 5-star rating by Defaqto for its income protection products.

Iain Clark,distribution and marketing director at British Friendly, said: “We have been working hard over the last 8 months to make it as easy as possible for advisers to do business with us. We want, in turn, to make it as easy as possible for advisers to do business with their clients and expanding the deferred period options our short term IP to make it market leading is a logical step. We want to provide as many comprehensive, flexible and affordable options as possible.

Tom Conner, director at Drewberry Insurance, added: “The role of an adviser is to tailor the options of a product to fit the specific needs of clients and this development by British Friendly allows us to do just that. It will have an immediate impact on the recommendations we make to clients and is therefore very welcome.”