BLL appoints sales director

The appointment coincides with BLL’s recent announcement to seek new business through the intermediary market. Kevin Cooke, previously md of London Scottish Mortgages (LSM) brings vast distribution experience to his new role, having successfully launched LSM when it was acquired by London Scottish Bank three years ago.

BLL will be working though a small panel of mortgage packagers, familiar with the needs of the intermediaries.

Commenting on Kevin Cooke’s appointment, managing director, Stuart Parfitt said “ Kevin was instrumental in developing a market for his last employer and I cannot think of anyone better equipped to build relationships with the intermediary market. We have put together a plan which will allow BL to build its service to the wider market and Kevin’s role will be to plan and implement that strategy.”

Kevin Cooke said “I am delighted to be working with Stuart and his team. This is an exciting time to develop a new distribution strategy in a market which is going to expand rapidly over the next few years."