Barclays get a little bit of help from Friends Provident

Friends Provident products will be sold through the high street bank's new financial advice service being launched later this year.

Friends Provident and five other leading UK life and pensions brands were chosen after a rigorous selection process, using criteria such as product quality, financial strength, customer service and value for money.

Barclays will link to each partner provider on a selective basis, choosing what it considers to be the best products, rather than tie to providers across their whole product range, whilst ensuring that Barclays' advisers will always have a choice of products to meet customer needs.

Depolarisation is the most significant development impacting future distribution. The revised regulations allow distributors to promote the products of a single provider or of a number. Friends Provident has all the brand qualities that make it a natural partner for distributors.

Ben Gunn, managing director of Friends Provident Life and Pensions, said: "As a leading UK life and pensions brand, we are delighted to be selected as one of the partners to be working with Barclays. We believe Barclays' plans to select the best products for its new service will be of great benefit to its customers.

"Our 5 star award winning service backed by innovative technology will continue to distinguish Friends Provident as a preferred partner for leading distributors."

Jim Reeve, managing director of Barclays Financial Planning, said: "We are delighted to be working as one team with our partner providers to offer a truly customer focused financial advice offering. With the help of external experts, Barclays has searched the whole of the investment market to seek out the best providers for each product.

"Our research shows that customers do not want unlimited choice; they want high quality advice and value for money products from well-known, trusted brands. That is why we have linked with some of the biggest names in the industry and worked with them to access the best they have to offer for our customers."