Aviva paid 99pc of all protection claims in 2011

This includes £320 million paid to the families of life insurance customers who have died or been diagnosed with a terminal illness, and nearly £114 million paid to customers with critical illness cover.

During 2011 Aviva made payments for 10,495 life insurance claims and 1,568 CI claims. In total the insurer paid 99% of all protection claims (life insurance and critical illness cover).

This breaks down as 99.7% of life insurance claims and 94.1% of critical illness claims.

Overall 0.4% of protection claims (life and critical illness) were declined due to non-disclosure. This breaks down as 0.3% of life insurance claims, and 1% of critical illness claims.

Key statistics for 2011 include:

  • The average sum paid to critical illness customers was £73,591.
  • The average age of critical illness customers was 44 years for women and 46 years for men.
  • Cancer remained the most common cause of critical illness claims for Aviva at 67%, followed by heart attack (10%), stroke (7%), multiple sclerosis (6%) and benign brain tumour (2%).
  • Over the past five years the same top five conditions have accounted for more than 92% of Aviva's critical illness claims paid overall.
Robert Morrison, chief underwriter for Aviva, said: "Aviva is a company that wants to pay claims and our latest figures clearly reflect this.

“We know all too well how financial security can make a huge difference at a distressing time, so we make it our business to pay as many claims as we possibly can. This means there's one thing less for our customers to worry about when there are so many other things to consider."

"We're extremely proud of our claims record at Aviva. We are constantly working to make our customer journey as simple and straightforward as possible. We're striving to ensure that whether they're taking out cover or making a claim, our customers have exactly the experience they would want at that time."