This means advisers using the service now have access to the company's unit-linked investment bond, Hartford Gold.
Stephen Wynne-Jones, Director of Product Marketing at Assureweb said the link was good news for the many thousands of intermediaries that regularly use the service as the addition of Hartford Gold ensures that over 90% of the investment bond products that Assureweb customers typically write are now available via the portal..
"The agreement with The Hartford is another significant step in the continual development of the Assureweb business and its commitment to provide the financial services arena with a wide selection of products," Mr Wynne-Jones said.
He said that the link with The Hartford was the first of a number of commercial agreements that Assureweb is in the process of finalising, which will expand the award-winning portal's product range even further.
"As a company The Hartford is well respected around the globe and Assureweb is proud to be associated with it and its market-leading product. Unlike other portals that offer simple comparison quotes for standard features, we are able to offer our users accurate and compliant quotes for all the features our providers have available, making our service the natural home for leading products like Hartford Gold."
John Enos, Managing Director, Marketing, at Hartford Life Limited said, "We are committed to helping advisers improve customer service and efficiency. Having the means to do business electronically is a key part of that pledge. By linking up with Assureweb, we ensure that more than 24,000 intermediaries have seamless access to Hartford Gold via the
web."
Hartford Gold, launched in April 2005, provides access to leading fund managers, expert asset allocation, diversification and portfolio rebalancing via its link with investment consultants Old Broad Street Research (OBSR) and Ibbotson Associates.
