The new website features:
- The most advanced property search techniques in the market, combining the best of industry practice and user feedback.
- Faster handling of buyers and sellers, channelling visitors more efficiently to estate agents' websites and delivering more e-mail enquiries to estate agents.
- Greater prominence to estate agents' own brands on the site, promoting them as the experts on their local market to help consumers find what they need in their area of choice.
- A weekly ‘featured property’ and 'featured agent'
- A dedicated ‘New Homes’ section with tailored search techniques that recognise that househunters search for new-build property in a fundamentally different way to second-hand homes.
Usability experts Usability by Design designed and tested the website. Their panel of consumers commented on the high speed of the site and on how clearer navigation enabled them to find the right properties and agents with ease.
assertahome.com facilitates contact between buyers and sellers, landlords and renters by championing the agent. The website is a conduit of customers to estate and lettings agents, promoting them and their brand rather than sidelining them in the househunting process. Instead of trapping househunters on the assertahome.com website, customers are encouraged to visit agents’ own websites or to have an e-mail sent direct to the agent on their behalf.
David Lundholm, Chief Executive of assertahome.com said:
“assertahome.com’s research showed that estate agents want more direct contact with consumers and more presence for themselves on the Internet. Consumers have said they want easier interaction with agents, better presentation of properties, simpler, faster-to-load pages and more efficient and intuitive navigation on websites. Our improved website meets these demands better than ever. We aim to streamline the process of buying renting and selling properties which must be good news for estate agents, letting agents and their customers alike.”
