Janes has been working in Financial Services since the early 80s, having plied his trade with the Skipton as development manager south of England.
He then moved on to the Principality where he served for 15 years, eventually running a team of 10 account managers across the UK.
Katherine Simmons said: “With Greg’s support, management experience and contacts, we intend to spread our presence further across the UK.
“Greg brings with him fresh ideas to a currently unregulated market looking at transition to Regulation.“
Janes was an integral part of the Welsh building society introducing mortgage lending in England.
Amy Smith, managing director of AS Financial Solutions, said: “Greg has been an amazing appointment, with such an established history in the Mortgage Market.
“Having had a break in his career since leaving Principality, we have already been overwhelmed by the response appointing Greg has had on the Brokers that used to deal with him in the past. We welcome him to the team.”