AMI invites Leadbay to help advisers

The workshops have been designed to help mortgage advisers diversify, to secure new business and to not only survive but to thrive in the current challenging market.

Grant Stevens, Leadbay’s managing director, will be showing advisers how they can tailor lead generation to their individual businesses, using it as a cost effective and efficient method to get new customers. Grant will help advisers to get targeted prospects in the different areas of the mortgage market and demonstrate how to trial new business areas in a low risk and low cost manner potentially yielding considerable returns.

Other advice will include tips and techniques on how to make the most of a lead once it has been bought in order to get the highest rate of conversion both in existing and new markets.

Grant commented: “Lead generation is probably the most targeted and cost effect way to reach new clients in new markets. Everyone needs to diversify to survive at the moment – and that includes lead generators; Leadbay has launched into equity release and into a trial of life assurance leads in the past three weeks so that the 8500 advisers who use Leadbay have prospective clients available in any area of the market they choose to enter.

“The AMI roadshows will help mortgage advisers to see what other options are available to them and how to make the most of the opportunities that are around.”