Maggie Craig, the ABI's director of life and savings and director of consumer strategy, said: "We are delighted to appoint an industry expert of Pete's calibre to the ABI team. Pete has over 20 years experience of the industry with three major companies and has worked in sales, strategy and distribution. His appointment reflects the importance that the ABI, and the whole insurance industry, places on ensuring that consumers are at the heart of all we do.
"A key part of Pete Jolly's role will be to lead the ABI's work on implementing the Retail Distribution Review, making sure that it succeeds in delivering high quality, appropriate advice to as wide a range of consumers as possible. Pete's knowledge of the life industry will stand him in very good stead in taking this work forward, and in developing the ABI's Consumer Strategy."