360 Lifecycle comes to market

360 Lifecycle aims to give brokers a complete infrastructure to run their business. An online diary system is one of its main features, automatically alerting brokers each day to clients whose cases are due for a yearly review.

Brokers can choose to contact the client, defer the case or pass it on online to be reviewed by another intermediary, so maintaining a consistent working of the broker’s existing client book.

360 Lifecycle also includes an online compliance system that works on a real-time basis allowing immediate updates, while brokers can also generate their own reports.

Carlos Thibaut, managing director of Lifetime, said: “This is designed for anybody that wants to keep in contact with clients and run their business efficiently. It’s important to have a robust audit trail and that’s what we have. No opportunity gets missed and managers can oversee what’s going on. With business slowing down, brokers should be building relationships with the clients they have.”

Richard Morea, technical manger at London & Country, said: “This type of system is good for the broker, good for the client, and the relationship they share. I’m sceptical of a yearly review, as it only makes sense if the customer is considering changes. But if it manages the audit trail, that will be really good for the regulator.”

Brokers can opt to become business partners with Lifetime with 360 Lifecycle as part of the package, or license the system from the firm.

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