Goodall, formerly a regional manager at Zurich Financial Services, worked with the company for the past year, focusing on leading his region through strategic changes from a single to a multi tie environment, whilst managing key relationships with franchisees and 40 internal managers.
Before this, he spent almost 3 years as national sales manager at Axa Sun Life and over 10 years for major national IFA, Sedgwick Independent Financial Consultants.
Mik Cons, managing director at 1st, said: “Richard comes to us with a wealth of financial services experience and really hands-on knowledge of what advisers need, whether they be directly regulated, multi-tied or part of a major national or network. He will play an instrumental role in driving forward our own sales and marketing plans and will be a key member of our senior management team. We are thoroughly delighted that he has chosen to join us.”
Richard Goodall said: “It is obviously a major decision to move from any senior position at such a crucial time for the industry, but the opportunity to join the senior team at 1st was incredibly compelling.
”With a combined experience of working at a senior level for a product provider, one of the country’s largest IFA firms and the largest direct sales force, I believe I can really use my leadership, sales and relationship management skills to good effect. I am really looking forward to playing a major role in the continued success of such a fast growing and dynamic organisation.”
