Zoopla: Leads to agents via app up 45%

Customer numbers have also increased, with Zoopla’s combined branch and new homes development figures now standing at 19,913.

Zoopla: Leads to agents via app up 45%

Leads to agents via the Zoopla app have risen by 45% year-on-year, and valuation leads have grown by 42%.

 

There has also been a 34% increase to sessions on the app, which Zoopla said has ben driven by enhancements such as a trigger email to website users to encourage them to download the app, and a call to action on the home screen.

Customer numbers have also increased, with Zoopla’s combined branch and new homes development figures now standing at 19,913.

New features to Zoopla’s map include property pins that display price, increase visibility of premium and featured properties, and a ‘tap and swipe’ carousel to browse listings.

Zoopla said these changes have resulted in the 225% increase in the number of saved properties across the site and an increase in valuation leads.

View-to-lead conversion across available sales and rental listings has increased by 110% for sales listings and 173% for rental listings in the year to date.

Adreach, Zoopla’s retargeting tool, has boosted lead volumes to housebuilders by 44% compared with last year, with 63% of consumers self-identifying as warm leads.

Andy Marshall, chief commercial officer at Zoopla, said: “It’s been a bumper year for the property market with the volume of market activity at its highest since 2007.

"It’s also been a year of strategic advancement for us at Zoopla, with the launch of our vision paving the way for a new look and feel Zoopla that makes us more than just a portal, and instead an unequivocal end-to-end partner that strives to galvanise the market and grow the category for customers.

"We’ve made some great strides this year and, with plenty more innovation in the pipeline for 2022 and beyond, I’m looking forward to driving even more value for our customers and supporting them to reach their goals over the coming year.”

Sam Mitchell, chief executive of Strike, added: “The way buyers and sellers move home has evolved dramatically in the last few years and the industry needs to reflect that.

"Tech innovation is essential and Strike is well positioned to provide convenient solutions for a tech-savvy audience.

"That's why we are thrilled to be partnering with Zoopla to continue to cater for the changing needs of the home moving audience.

"We have a complete focus on delivering exceptional service through tech solutions — and are delighted to collaborate with like-minded companies.”

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