Ant and Dec to be brand ambassadors for Santander UK

The campaign, which features Ant & Dec’s own bank ‘Antandec’ – a play on the name Santander – will focus on how Santander helps customers realise their aspirations, in a light-hearted and engaging way.

Ant and Dec to be brand ambassadors for Santander UK

TV presenters Ant and Dec (pictured) will act as brand ambassadors for Santander UK and star in its forthcoming mortgage advertising campaign, launching today.

The campaign, which features Ant & Dec’s own bank ‘Antandec’ – a play on the name Santander – will focus on how Santander helps customers realise their aspirations, in a light-hearted and engaging way.

Keith Moor, chief marketing officer at Santander, said: “We are thrilled to have Ant & Dec on board at this very exciting time for Santander UK.

“The concept behind the campaign and its speed to market is testament both to the power of a great idea and the synergy between the duo and the bank. We look forward to working closely with them over the years to come.”

Ant & Dec are well-known as presenters of Ant & Dec’s Saturday Night Takeaway, Britain’s Got Talent andI’m a Celebrity… Get Me Out of Here!

Ant & Dec added:“We’re really excited to be partnering with Santander. They presented us with a really fun creative which we couldn’t resist, who would say no to having their own bank brought to life?!

“We really hope people love the campaign as much as we do, and along with enjoying the humour, can see how Santander can help people with whatever their banking needs may be.”

A multi-year partnership, the campaign will utilise the bank’s comprehensive research into its customers to help bring to life the products and services that answer genuine customer needs, while using the comical bank of ‘Antandec’ and its less practical product solutions, as a counterpoint.

The campaign is set to run across digital display, video on demand, online video, cinema, TV, social, outdoor digital screens, radio and the bank’s owned channels, including its branches and the Santander UK website.

Santander colleagues will be invited to join Ant & Dec and take on the role of brand ambassadors themselves,promotingthe campaign on social media before the first advert airs on TV.

Colleagues will be invited to access a dedicated microsite, where they will be able to watch a preview of the adverts and see behind-the-scenes footage, as well as share the campaign across their social media channels.

The bank has worked with a number of high-profile personalities since 2007, including Olympic gold medalist Jessica Ennis and Formula 1 driver Jenson Button, both of who continue to act as brand ambassadors for the bank.