KRS appoints group marketing director

His appointment follows the sale of a majority stake in Key Retirement Solutions to Phoenix Equity Partners which has invested to support plans for accelerated growth at the company which is already established as the UK’s number one equity release adviser, a top five annuity broker and a leading innovative equity release lender through more 2 life.

He joins from AJ Bell, one of the UK’s largest online investment platforms and stock broking services, where he was director of direct marketing and e-commerce and is a board member of the Direct Marketing Association.

Colin Taylor, chief executive of Key Retirement Solutions, said: “KRS’s stated ambition is to become the trusted brand in financial services for the over-55s in the retirement segment and Tony’s experience and expertise will play a major role in delivering our plans.”

Kane said: “I had no intention of moving jobs but was immediately convinced by the energy and commitment at KRS to put the customer at the heart of everything they do.

“I firmly believe that the support the group has from its investment partner means it is ideally placed to grow and deliver for customers.”