Brown joins from UK insurer, Partnership where he was head of retirement products from October 2007. His new role will report directly to John Perks, director at LV= retirement solutions.
Brown was also a founder member of Pensions Income Choice Association (PICA) and is chair of the Origo Options steering group.
Perks said: “LV=’s retirement business goes from strength to strength, growing by a third in 2010. Appointing someone of Philip’s calibre will further strengthen our team and help continue our excellent performance through 2011 and beyond.”
Brown added: “I’m looking forward to the challenge of joining LV= at an exciting time in its growth in the UK retirement market. Their waterfront at retirement proposition of Self-invested personal pensionss, drawdown, annuities and equity release puts them in a great position for further success and a compelling reason for me to join.”
