Funding initiative to support lender's commercial bridging loan portfolio expansion
Commercial bridging finance provider ASG Finance has introduced the Base Rate Beater, a new secured investment loan aimed at high-net-worth (HNW) investors.
The product offers returns of 2% above the Bank of England Base Rate, with funds supporting the expansion of ASG Finance’s commercial bridging loan portfolio.
The loan has a three-year term but allows flexibility, enabling investors to withdraw funds fully or partially after nine months with just three months’ notice and no penalty.
The company highlighted the product’s security, stating that loans will maintain a minimum 200% asset cover, backed by UK commercial property and controlled cash reserves. Since 2017, ASG Finance has provided more than £330 million in lending.
ASG Finance is also engaging intermediaries, offering commissions for introducing HNW investors to the product. Commissions will apply to both initial funding and future increases, creating an opportunity for recurring income.
“The Base Rate Beater loan product reflects the confidence we have in our business model and our commitment to offering high-net-worth investors a rewarding, secure, and flexible lending opportunity,” commented Jonathan Dyer (pictured), chief executive at ASG Finance.
“For intermediaries, this represents a new avenue for income generation. By introducing their high-net-worth clients to ASG Finance and working with us, our introducer partners can build long-term value for their clients while benefiting from an ongoing commission structure.
“We are excited to bring this to market and look forward to collaborating with both high-net-worth investors and our intermediary partners.”
ASG Finance provides loans ranging from £300,000 to £7 million to UK businesses. The company specialises in bridging loans, property refurbishment and development, business turnaround, and corporate finance. In November, the lender announced rate reductions across its product range, including a new short-term bridging loan with rates starting at 0.60% per month for its “stepper” product, which incentivises early repayment within six months.
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