Huberman's role will focus on the future development and direction of the business as well as product development.
Prior to joining West One, Huberman was finance director at quoted property companies Grantchester Holdings, Asda Property Holdings and pubs group Regent Inns.
His most recent role has been working at Prestige Finance, the second mortgage provider, as part of the senior management team.
Huberman also has his own commercial property companies in the UK and Germany and is a non-executive director at J C Rathbone Holdings, one of the largest independent advisers on interest rate risk management in the UK. He is a chartered accountant and chartered tax adviser having qualified with Robson Rhodes.
Duncan Kreeger, West One Loans’ chairman, said: “Paul’s obvious experience and industry insight will be a valuable asset for us as we develop West One further.
"We have enjoyed tremendous growth and success over the last two years and more exciting plans lay ahead. Having Paul’s industry knowledge to turn to will give us a strategic advantage and ensure our focus is directed in the right areas.”
Huberman added: “West One Loans is one of the top three lenders in the bridging industry. But I think it can go even further. It’s committed to developing industry leading initiatives like the West One Bridging Index and that proves to me there are exciting times ahead. I’m really looking forward to the challenge.”