The redesign has been made in partnership with Unity and has focused on giving the business' core service pillars their own identities.
LDNfinance has undergone a brand redesign and unveiled an updated website to showcase its range of property finance, residential mortgages, specialist finance and protection solutions.
The redesign has been made in partnership with Unity and seeks to give each branch of the business its own identity.
Anthony Rose, co-chief executive of LDNfinance, said: “The LDNfinance team are thrilled to announce the launch of our new website and brand refresh.
"18 months ago, LDNfinance committed to a fresh set of key business objectives – at the heart of every client communication, strategy decision and brand development would be a steadfast dedication to service excellence.
"In practice, this meant making meaningful improvements across the board – from refining operational effectiveness, to hiring new talent, revamping our marketing strategy, and redesigning our website and brand identity to reflect our new direction.
"Since then, LDNfinance has won a multitude of industry awards (including two for service excellence), upsized to a wonderful new office, and, in the last 12 months alone, seen a growth of over 60% in revenue and a 50% increase in employee levels.
"Chris and I have always made a conscious effort to move our business away from the old-school nature of mortgage broking.
"We want to create a business known for being modern-cultured, tech forward and dynamic to best serve our client base and we believe our new brand image and website reflects this in full.”
Chris Oatway, co-chief executive of LDNfinance, added: “Elegant, clean-cut and professional, our brand redesign and new website are both geared towards what is most important to us – providing an excellent, transparent and committed service to all of our valued clients, from HNWIs to developers, first-time buyers and foreign nationals.
"Our new brand identity, alongside the success we’ve secured for our clients over the years, is testament to our determination to be London’s – and more widely, the UK’s – most trusted and leading broker of large loans, residential mortgages, specialist finance and protection solutions.
"As ever, huge credit must go to our phenomenal team of finance professionals and support staff – this new chapter of LDNfinance is a direct result of their relentless hard work, enthusiasm and dedication.
"We could not be prouder of what we’ve achieved nor more excited for what we have in the pipeline for the future.”