He will be attending the quarterly general meeting of members next Monday.
Following that he intends to visit as many of the members as possible in order to find out what they want from the ASTL and hear what direction they feel the trade body ought to take.
Hersch has been in the bridging industry for 14 years and was the managing director of bridging lender, Cheval, until it was sold in 2006.
He is a qualified chartered accountant with an economics and business degree and is currently a debtor administration and recovery consultant.
He said: “The ASTL is a professional organisation that plays a very important role in the mortgage market, especially as long term finance is so hard to get at the moment.
“Bridging finance is not just for the householder with a short term problem but is often also a good business solution, especially for property developers.
“The ASTL needs a positive, high profile image. The bridging industry is often misunderstood and it is my role and the role of the ASTL to help correct this image.”
