'You need to offer as many solutions as you can'


Mortgage Introducer Talk meets John Jeffery, who is managing partner at later life lending specialist Senior Capital. An experienced statistician, Jeffery set up the business with his business partner Rudy Khaitan. He has some sage advice for brokers trying to maximise business. “It’s very simple economics,” Jeffery advises. “You need to be able to offer solutions, as many solutions, as wide a menu, as you can, to the people you distribute to. So, I would say focus on that because the drop down profitability from better conversion is 100%. It’s the best type of revenue you can generate.”