Gen H rolls out intermediary site for broker partners

New website boasts new features designed to better support brokers

Gen H rolls out intermediary site for broker partners

To bolster support for its expanding network of broker partners, fintech mortgage lender Gen H has launched its new intermediaries website.

The brand new site features a comprehensive A-Z searchable criteria hub, a user-friendly affordability calculator, and seamless access to Gen H Pro – the lender’s case management tool.

Centralising crucial information, the website also hosts content on bespoke booster features, real-time service levels, a BDM lookup tool, and product guides.

The development follows another significant stride by Gen H at the close of 2023 – the introduction of an AI-powered packaging system. Leveraging advanced technology from Google Cloud, the system automates the analysis and categorisation of client documentation, streamlining the application process.

“We’re in this business to help unlock homeownership for more aspiring homeowners, and our broker partners play a key role in this mission,” said Pete Dockar (pictured), chief commercial officer at Gen H.

“We’re delighted to bring this cutting-edge, purpose-built site to our partners to help them work smarter, not harder, in 2024, so we can all spend our time delivering better outcomes for more people.”

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