360 Dotnet rebrands to 360 Lifecycle

It introduces new logo and launches new website

360 Dotnet rebrands to 360 Lifecycle

Mortgage technology provider 360 Lifecycle, formerly known as 360 Dotnet, has announced a rebrand which includes the introduction of a new logo and the launch of a user-friendly website.

The company said its decision to align its product name with its brand identity signals a strategic move aimed at delivering new products and services to the financial services industry.

It added that the new logo and website also reflect the firm’s commitment to adaptability and continuous product evolution.

360 Lifecycle assured its clients and partners that they will receive the same support, features, and dedicated customer service under the unified 360 Lifecycle brand.

“As we embark on this transformative journey, we are thrilled to unveil 360 Lifecycle,” said Ozgur Unlu (pictured), chief executive of 360 Lifecycle. “This rebrand not only reflects our commitment to innovation but also signifies a new chapter in our company as a leading fintech provider. Our refreshed identity is only the beginning of our journey, to help to support our clients’ continued success.”

David Smith, commercial director at 360 Lifecycle, highlighted the company’s dedication to redefining the empowerment of financial advisers through technology. 

“Our commitment to excellence is evident in the solutions we offer,” he said. “Moreover, our agnostic approach allows advisers the freedom to choose from a variety of integration partners, ensuring they have the best tools at their disposal to meet their unique needs.”

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