Tim Larkin brings fintech, telco, and financial services experience to the aggregator role
New Zealand aggregator Link Financial Group (LFG) has appointed Tim Larkin (pictured) as its general manager, effective 22 June, as the business sharpens its focus on adviser performance and growth.
The appointment comes as adviser-driven lending now tops half of all new home loans written in New Zealand, and the country's total mortgage book has reached $385 billion as at late 2025 — up 5.6% year-on-year, the fastest growth rate since August 2022.
Larkin joins from Profsee, where he held dual roles as managing director of PIQ and chief commercial officer at Dacreed. His background spans law, technology start-ups, global telecommunications, and more than seven years in financial services — with experience across aggregation, adviser technology, and distribution.
Why the appointment was made
NZHL Group CEO Kip Hanna, whose group includes LFG, said the hire was driven by commercial leadership ability and sector knowledge at a time when the aggregation landscape is shifting.
"Tim has a strong track record of leading teams in complex, fast-moving environments and understands what it takes to support performance at scale," Hanna said. "He brings a clear focus on execution, alongside a collaborative leadership style that aligns well with LFG's approach. That balance is important as we continue to support advisers to grow their businesses and deliver for clients."
What Larkin plans to prioritise
Hanna said the appointment builds on existing strengths.
"LFG has a well-established adviser network and a strong position in market," he said. "Our priority is to continue strengthening that — ensuring advisers are well supported, have access to the right tools and capability, and are well positioned to grow in a changing environment."
That investment in capability is already visible. Earlier this year, LFG signed a partnership with Australian fintech LoanOptions.ai to deploy its HAILO AI platform across the adviser network, promising to cut manual onboarding by up to 80%.
Larkin said LFG's adviser-first model and clarity of purpose were the main draws.
"What stood out to me is the strength of the adviser network and the focus on enabling advisers to succeed," he said. "There's a solid foundation in place, and I'm looking forward to building on what's already delivering good outcomes."
His immediate focus will be on listening before acting.
"My approach is to listen first and work closely with advisers and the team," Larkin said. "I'm looking forward to connecting across the network, understanding what's working well, and continuing to strengthen the support and capability available to advisers."
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