Edison Financial announces major name change

It will be operating under a new trade name effective August 8

Edison Financial announces major name change

Digital mortgage brokerage Edison Financial has announced that it will be officially changing its name to Rocket Mortgage Canada effective Aug. 8.

With the name change, the company will be doing business under the brand “Rocket Mortgage” across the country.

The rebrand mirrors the company’s mission to offer cutting-edge mortgage services for Canadians, “with an emphasis on harnessing technology to simplify the home loan process,” it said.

“Our mission when we launched over two years ago was to use technology to improve the mortgage experience in Canada, making life easier for homebuyers and homeowners,” said Hash Aboulhosn, president of Rocket Mortgage Canada.

“This announcement is the first step in bringing Canadians a vastly-improved mortgage process through technology, innovation, and client service. I’m excited for what’s to come as we continue to positively impact the way Canadians view getting a home loan.”

Read more: Edison Financial announces expansion into third province

Since starting its operations in March 2020, the Windsor-based brokerage has already reached $1 billion in annualized submitted volume. The company is also now providing mortgages in every province.

“In America, Rocket Mortgage is synonymous with industry-leading, proprietary technology that creates an unmatched client experience. We’ve spent the last 37 years defining and redefining the way mortgages should be done in the US – and now we have the opportunity through this rebrand to share everything we’ve learned with our neighbours to the north,” said Bob Walters, CEO of Rocket Mortgage in the United States.

“Our process removes the complexity of getting a home loan – replacing it with a fast, enjoyable experience. This is something that has been lacking in the Canadian market, and we are eager to help our sister company show Canadians just how simple getting a mortgage can be.”