LMG announces major white-label expansion

Skip, Thinktank, Brighten brought on to flesh out specialist product range in LMG Lending portfolio

LMG announces major white-label expansion

Loan Market Group (LMG) is adding three new brands to its LMG Lending portfolio as the Sydney-based aggregator widens its specialist lending suite ahead of the 2027 financial year.

Live from July 1, Skip by LMG will bring the fintech lender's position in low deposit lending into the portfolio, including loans up to 98% LVR without lenders mortgage insurance (LMI).

Skip co-founder and chief executive Mario Emmanuel (pictured, below centre, with LMG Lending head Sam Ljujic on left and LMG chief executive Ewen Stafford on right) noted that LMG was the lender's first aggregator partner.

"Skip's growth on the LMG panel has exceeded both our expectations," Emmanuel said. "Evolving the partnership to now be part of the LMG Lending family recognises the success achieved to date, and just how much more we have to do together."

Also live from July 1, Thinktank by LMG is a rebrand of the aggregator's existing Go Beyond partnership, elevating the commercial, complex residential and self-managed superannuation fund (SMSF) lending offerings.

Thinktank general manager of sales Belinda Wright (pictured, top of page, left) said the change reflects two decades of work alongside brokers. "Bringing the Thinktank brand to the forefront reflects the strength of our partnership with LMG and makes it easier for brokers to identify where they can turn for support with specialist lending scenarios," Wright said.

Live from late July, Brighten by LMG deepens an existing relationship with Brighten, a lender focused on niche residency, construction and reverse mortgage scenarios.

Brighten chief executive Jason Azzopardi (pictured, top of page, right) said the deal brings together LMG's broker network with Brighten's product suite. "It reflects our shared commitment to delivering greater choice and smarter solutions for brokers and their customers," Azzopardi said. "By combining our strengths, we're creating a more seamless and accessible lending experience that supports Australians at every stage of their property journey."

"Cumulatively, our brokers write almost one in five home loans in this country. It's numbers like this that drive our continued investment in the solutions that help them grow their business and better support their customers," said LMG chief executive Ewen Stafford.

"LMG Lending is one of those solutions. Co-created with our brokers, we've taken new brands to market that are built around a shared belief in what broker-focused lending should look like.

“We're continuing to invest – with larger service teams so brokers can get to an outcome faster, and by deepening relationships with strategic lender partners known for leadership in specific product and policy niches.”