Office address: Level 7 44 Martin Place, Sydney, New South Wales 2000, Australia
Website: www.lmg.broker
Year established: 1994
Company type: Financial services
Employees: 400+
Expertise: Home, commercial, and investment loans, insurance, financial services, first-home buyer services, mortgage broking
Parent company: White Family Group
CEO and key people: Sam White, executive chair
Financing status: -

LMG is the largest mortgage aggregator group across Australia and New Zealand. It supports a network of more than 6,000 mortgage brokers and advisers. Esteemed for its family-owned leadership, LMG empowers businesses to thrive under their brand or the prestigious Loan Market brand. The group holds partnerships with more than 60 banks and lenders.

History of LMG

Established in 1994, the aggregator has since seen rapid growth. It has evolved into the largest and most progressive aggregator group in Australasia. The group is recognised for its significant community and innovative approach to mortgage broking.

Products and Services of LMG

LMG distinguishes itself by offering a wide range of services designed to elevate the mortgage broking experience, including:

  • Member Plan: Features the award-winning tech platform MyCRM, built-in compliance solutions, and support through a local compliance coach and daily online training. Members enjoy keeping 100% of their commissions for a monthly flat fee
  • Partner Plan: Builds upon the Member Plan by adding business coaching, recruitment support, and advanced marketing automation, among other benefits, for a monthly business fee plus a revenue share
  • Loan Market Service Plan: This plan includes all the Partner Plan offerings, along with the trusted Loan Market consumer brand and comprehensive 'done-for-you' marketing support, for a monthly business fee plus revenue share
  • MyCRM Platform: A comprehensive tech solution that optimises the mortgage process, emphasising compliance and efficiency. Features include automated document collection, lead conversion enhancements, and an intuitive client management system. It's designed to streamline broker operations, ensuring a seamless client experience while bolstering business growth

Culture at LMG

LMG champions a culture of collaboration, innovation, and responsibility. It fosters a work environment where challenges are embraced, goals are pursued collectively, and trust is earned through consistent delivery. The organisation is dedicated to making a positive impact not just within the company but also in wider industry and the global community. 

About LMG Executive Chair Sam White

Sam White has been leading LMG as its executive chairman since June 1994. He also serves as director of real estate giant Ray White, installment payment platform Splitit, and location-tracking and communications solutions provider Localz. White boasts decades of experience in the mortgage and finance industry.

Under his leadership, LMG has emphasised the importance of culture and is looking forward to continued growth, with a focus on innovation and excellence in the mortgage broking industry.

The Future at LMG

LMG is poised for continued innovation and growth. With strategic partnerships, like the one with Equifax for employment income verification, LMG is enhancing the broker experience by streamlining processes and ensuring security and compliance. These initiatives demonstrate LMG's commitment to leveraging technology to save brokers time and improve their business operations. It also indicates a promising horizon for the company and its community.

Hejaz and LMG partner to offer Shariah-compliant finance

More brokers gain access to Hejaz's Islamic finance products

Aquamore joins LMG lender panel

More brokers gain access to the lender’s short-term commercial finance offering

NSW Supreme Court rules LMG liable for payroll tax

Aggregator disappointed at outcome but pleased with new exemptions

Experts welcome RBA cash rate pause

"Consumers have a clearer outlook for their purchasing journeys"

LMG Asset Finance partners with Canva

Partnership looks to boost broker marketing and tech capabilities

LMG announces inaugural top 100 female brokers

Inaugural Leading Ladies list coincides with International Women's Day

Stephen Moore joins Sherlok as chief commercial officer

He aims to scale up AI-driven retention and refinancing tool

LMG’s Elevate program lifts brokers to elite level

New initiative designed to boost brokerages' growth

Young broker keen to make a difference

Successful business owner wants to see industry change

Teaching skills enhance broker’s business

Perth broker motivated to educate, empower customers