Find a Broker platform connects Australians with accredited finance professionals
The Mortgage & Finance Association of Australia (MFAA) has reported a surge in consumer enquiries through its Find a Broker platform, following a campaign that lifted engagement between Australians and accredited mortgage and finance brokers.
The 2026 campaign was designed to connect consumers with accredited brokers matched to their circumstances, building on a similar initiative run the previous year. Platform updates, combined with targeted advertising and outreach, drove higher engagement between brokers and prospective clients than in earlier campaigns, against a backdrop in which more than 81% of new residential home loans are now arranged through brokers nationally.
The MFAA said the campaign appeared across Meta, YouTube, Google Search, the Google Display Network and LiSTNR, generating more than 11.2 million impressions, 3.3 million video views and 63,000 clicks to the website. First-home buyers, refinancers and property investors were among the audiences targeted.
The Find a Broker site logged 75,900 visits over the campaign period. Broker profiles were viewed more than 232,000 times, contact details were accessed on over 54,000 occasions, and brokers received more than 700 direct enquiries through the platform.
Dan Walsh, executive professional development and membership engagement at the Mortgage & Finance Association of Australia, said the figures pointed to growing demand among consumers for professional financial guidance.
“Australians want trusted professionals who can help them navigate increasingly complex financial decisions, and this campaign demonstrates they are actively seeking out mortgage and finance brokers to provide that guidance,” said Dan Walsh (pictured right), executive professional development and membership engagement at the Mortgage & Finance Association of Australia.
“Find a Broker gives consumers confidence they are connecting with an MFAA accredited mortgage and finance broker, while creating valuable opportunities for our members to grow their businesses and reach new clients.
Cat Marriott (pictured right), director and finance broker at Acorn Lane Finance, said a fully completed profile on the platform had brought her new business directly. “For me, being on the directory is a total no-brainer,” she said.
“I recently secured a great client through Find a Broker and was curious why they had chosen me over everyone else. When I looked at my profile, I realised I was the only broker in my area who had fully completed it. From the client's perspective, I looked professional, trustworthy and approachable. Based on that, I'd choose me too.
“My advice to other mortgage and finance brokers is simple. Take the time to complete your profile properly. It helps prospective clients understand who you are, builds confidence before they've even spoken to you, and it genuinely works.”
The MFAA confirmed it intends to keep investing in the Find a Broker platform as part of its broader support for members, and is urging brokers to check that their biography, areas of specialisation and contact information remain up to date.
“Cat's experience perfectly demonstrates the value of investing a few minutes to complete a broker profile,” Walsh said. “A professional profile helps build trust before a client even picks up the phone and can make the difference between being considered and being chosen.”
Want to be regularly updated with mortgage news and features? Get exclusive interviews, breaking news, and industry events in your inbox – subscribe to our FREE daily newsletter. You can also follow us on Facebook, X (formerly Twitter), and LinkedIn.
