ASB appoints business banking head

The new EGM will join in August

ASB appoints business banking head

ASB Bank has appointed the chief executive of Australian-based Humm Group to a business banking role. 

Rebecca James (pictured above) will join ASB Bank as its new executive general manager of business banking on August 14, subject to non-objection from the Reserve Bank of New Zealand.

James currently leads Humm, a non-bank lender specialising in point of sale and equipment finance for consumers and small businesses, which operates across Australia, New Zealand, the UK and Canada.

Prior to her current role, James worked in chief people and marketing officer roles with Prospa and ME Bank. She was also client services director at customer experience consultancy, Lavender. 

ASB Bank CEO Vittoria Shortt said James’ experience spans every aspect of the business cycle – from founding, scaling, and listing, through to transforming.

“I’m looking forward to Rebecca bringing her extensive entrepreneurial experience to ASB to support the growth and progress of our business banking customers,” Shortt said.

James said she was delighted to be part of a company that plays such a pivotal role in supporting New Zealand’s economy.

“I’ve long been passionate about leading businesses of all sizes and stages, from startups to established financial institutions, helping them to drive innovation, create jobs, and stimulate economic growth,” she said.

“I look forward to working alongside the talented team at ASB and to develop and execute strategies that will drive growth, create value, and make a positive impact on the communities we serve.” 

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